Search Engine Marketing
What is what in Google search results? With this series of blog articles, we are going to explain the Google search results page and the different elements Google shows us on this page. The search engine results page (SERP) is the listing of results returned by a...
Search Engine Marketing
One of the most important on-site optimisation strategies is your internal link building. Internal link building serves several purposes. The most obvious is to lead visitors to more content and, hopefully, to conversion, be it a sale or sign-up. Internal link...
Search Engine Marketing
Danny Wong on Search Engine Journal has posted (a guest post at that) 5 reasons why we shouldn’t use guest posts as part of our link building strategies. His five reasons are fair enough, however, I believe there is a counter argument to each reason. If you look at...
Search Engine Marketing
Working on a pay-per-click Google campaign for a client right now and needed to share how amazing Google has made it to drive highly qualified leads for a small business. Just go to adwords.google.com and create a campaign. You will have lots of help videos,...
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